
Why Most MSPs Don’t Know Their True Gross Margin
If you run an MSP, you probably know your monthly revenue. You might even know your net income. But do you know your true gross margin? For many MSPs using ConnectWise or Halo integrated with QuickBooks Desktop or QuickBooks Online, gross margin is distorted — sometimes significantly. And when gross margin is wrong, pricing decisions, hiring decisions, and growth plans are built on bad data. Revenue Is Not the Same as Profit Managed
